If you give someone a handmade soap it’s a gift. But when you present the same person with a gift basket consisting of the handmade soap surrounded by candles, miniature shampoo, shower gel & moisturiser, you give a mood altering experience. You wait to see the expression on the recipients face, the pleasure & excitement all at once. That’s what separates presenting a gift basket from the mere act of giving a gift. People never tire of receiving gift baskets, the vessel is different, the contents change, the embellishments depict the occasion or season & there’s always surprise inside. No other gift promises such delight.